RAIR Cannabis
01 — About the Client
Women-operated and run, this Michigan-based cannabis brand is actively trying to remove the stigmas surrounding cannabis while educating customers about its uses and benefits.
Their aeroponic growth methods and real-time nutrient adjustments have landed them a reputation for some of the purest cannabis in the state.
02 — Find Alternate Highs
The advertising world still has strict policies when it comes to cannabis even though it may be legal at the state level.
Our strategy needed to be both sound and creative, allowing us to advertise a restricted substance in a way that wouldn't go against many standing policies and guidelines.
03 — Deliver Flower to the People
Our overall goal was to refresh the brand story and boost RAIR’s awareness through digital means like programmatic/interested targeting ads while maintaining a steady flow of fresh, eye-catching content on social media.
Alongside traditional means (like radio & billboards), we watched as the RAIR brand grew from 3 locations to 5, and even worked alongside them to create a partnership brand of cannabis with NBA legend, Ben Wallace.
Since the start of the partnership...
RAIR has been able to open a new location in both Lowell and Kalamazoo, MI, tapped into the Detroit market for delivery and has started wholesaling their products to other dispensaries state-wide.
+121%
increase in online sales
+43%
increase of in-store revenue
+117%
increase in social awareness
13.1
achievement in return on ad spend